Have you ever thought about how Facebook shows you weirdly accurate ads? Facebook gets all of that information through your profile and interests. To look more into it, you can click the little ‘x’ on the corner of an ad and then choose ‘why am I seeing this?’ This would give you a brief explanation, but you can go a step further and see the entire list of interests Facebook uses to target relevant ads towards you.

To do this, head over to the ‘Ads Preferences’ page. This gives you a versatile list of interests, and most of the time they are spot on – but not always. Some of your interests might be entirely irrelevant. In such a case, you would definitely want to know how to edit Facebook Interests – and it’s pretty simple!

How do Facebook Interests Work?

Before getting to know how to edit Facebook interests, let’s see how Facebook Interests work and how advertisers use them.

Facebook adds topics that you have searched for or topics that fall into the relevance of what pages and people you follow. There is never a detailed answer as to why a Facebook interest was added, if you try to find out it will probably tell you that you like a page similar to it.

Advertisers use Detailed Targeting to select specific interests and then use these specific Facebook interests to target their audience. If you happen to have an interest an advertiser is targeting, then you will most probably come across their ad.

How are Facebook Interests useful for Advertisers?

Facebook advertisers have to make sure they are reaching out to the right audience. It would be pointless for them to reach out to an audience that doesn’t have to do anything with their product. How effective will a person interested in sports be to a business selling PC gear?

That’s where the Facebook Interests play their role. When curating ads, advertisers can choose to target people with specific interests. If they select ‘sports’, Facebook will try and show their ad to people having ‘sports’ in their Facebook interests.

That’s just scratching the surface. A lot of businesses target the same interests, just because they don’t know there are more! With AdInterestPro you can uncover 1000s of interests that offer a high conversion rate and low competition. Use the amazing analytical tools to keep track of your stats and get the best results.

How to Edit Your Interests on Facebook

Editing your Facebook Interests is pretty easy and straightforward. Here’s how to edit your Facebook Interests as a regular user:

Simply go to your Facebook settings. There, depending on your current platform, you will see either ‘Ads’ or ‘Ad Preferences’ – both are the same thing, click that.

Here you can see a huge list of interests based on what you like. There are different categories that have an assortment of interests Facebook has selected for you. To remove a specific Facebook interest, all you have to do is hover over it and click the little ‘x’ that appears on the corner. You can do this until you think only the most relevant interests remain. You even get a suggested listing from which you can choose specific Facebook interests that are actually interesting to you.

And here’s how to edit targeted Facebook interests as an advertiser:

As an advertiser, you might have come across the ‘Detailed Targeting’ section on the Facebook Ads Manager interface. There you can enter different targeting options to make the ads more efficient such as, demographics, behaviors and interests.

To go further, click ‘browse’; this will show you a list of categories – each with their interests, which you can select and use to target an audience.

Why Should You Edit Your Facebook Interests?

Editing your Facebook Interests makes your Facebook feed much more appealing. Here are a few reasons why editing your interests is a good idea:

· By having a selected set of Facebook interests, you remove almost all the annoying ads you see on your feed that have nothing to do with you.

· Since all the irrelevant ads are gone, the ads that you come across will be directed towards what you like and are interested in.

· Filtering out irrelevant interests also means that you get more personalized Facebook pages and groups suggested for your feed.

Example of Facebook Interests

Facebook shows you a list of categories that have a collection of interests relevant to them. Here are a few examples of interests that you may find on Facebook:

Games

· Action games

· First-person shooter games

Business and Industry

· Advertising

· Agriculture

· Banking

Food

· Barbecue

· Fast food

· Organic food

Home and garden

· Do it yourself (DIY)

· Home improvement

Each of the categories above has hundreds of Facebook Interests, which if picked outright, can take you to the right audience and bring the highest conversion rates. These are just a few examples. There are thousands of more interests that advertisers use to target their audience. Targeting the right interests plays a huge role in making the conversion rates higher.

Final Verdict

Facebook Interests are essentially what make up your Facebook feed – other than the pages and people you follow. This includes ads and page suggestions. Having the right interests means you get to see ads about products and services you are actually interested in – which could prove to be very helpful at times. This can be done in just a few minutes by hopping on to your ‘Ads Preferences’, removing interests that aren’t relevant and adding those that are.

Similarly, advertisers can use the Ads Manager to target the right interests. This makes sure that the ads are reaching to the right people, and when that happens – you get exceedingly positive results. So, if you know how to edit Facebook interests and which interests to target, you can make the most out of Facebook ads – and that’s where AdInterestPro steps in to help you with the best tools!