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What is Facebook Pixel?

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If you are running a business and know that you have to remarket potential customers to your website, having Facebook Pixel on your site is crucial.

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There are a lot of things that Facebook Pixel can do. Here are a few examples:

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  1. Monitoring the conversion rate
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  2. Taking out leads from remarketing ads
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  3. Monitoring conversions
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  4. Building lookalike and custom audiences
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  5. Tracking your return on ad spend for revenue reports
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And here’s what’s amazing - it’s totally free!

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Is Facebook Pixel Worth it For Wix?

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If you own a Wix website and are thinking about having Facebook ads on your business page, then it’s a great idea to have Pixel installed on your website. This would help keep track of all the conversions that come through Facebook ads.

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So, is it worth it? Yes !

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Even if you’re just starting out on your Facebook ads campaign, you should install Pixel as soon as you can. Here’s why: When your advertising starts to scale, your data and information stay organized and available, providing insights into customer behavior that can’t be seen on the front end.

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Facebook Pixel is a tiny piece of Javascript code that does big wonders when it is added to a website. Those who are a little familiar with it may think that it is a tool that helps track interactions, but those who are familiar with Facebook Pixel know that tracking interactions is not the only trick up its sleeve.

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You can get a ton of help in ad retargeting, monitoring specific conversion events, and even building your audience thanks to the Facebook Pixel. All of the data that is gathered through your Pixel help specify what ads will appeal the most to your audience and what exactly they’re doing when they enter your site.

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How to Install Facebook Pixels on Your Wix Website

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One of the best parts of installing Facebook Pixel is how simple and easy the process is. The process is very straightforward. Before you try and set up your Facebook Pixel, you need to make sure that you are running Facebook ads successfully. Once your Facebook Ads are up and running, follow the steps below:

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  1. Sign in to the Facebook Ads Manager
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  2. Select ‘Tools’ on the top bar menu
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  3. Choose ‘Pixels’
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  4. Select ‘Create Pixel’
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  5. Choose a nice name for your Pixel
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  6. Select ‘Create Pixel’
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Seeing something else? If you are somehow on a page that does not have the top bar menu, then simply look for the hamburger menu at the top left corner. Look for the Measure and Report section and right under it you will find the option to choose ‘Pixels’. After that just follow from step 4-6 above.

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Go to Events Manager

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  1. To go to the Events Manager, go to the Business Manager option in the top right corner.
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  2. Here you will see a dropdown menu. Select ‘All Tools’
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  3. You will see an enlarged popup window, where you will find the Events Manager and from there you can select Pixel.
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  4. Once you have chosen Pixel, a redirect will take you to a list of all the pages that you manage. Choose the business page you want to work on by using the dropdown menu.
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Log Into Your Wix Account and Connect Facebook Pixel

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The first thing you have to do is to connect your Wix account to the Facebook Pixel you just made.

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  1. First go to the ‘Partner’s Integration’. You will find this on the Business Manager page.
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  2. If you scroll down on this Tab, you will find the ‘Website Platforms’, which is a list of website platforms that can be integrated.
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  3. Here select Wix and a popup with Wix settings will appear.
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  4. Now, to add the Pixel you just created, navigate to the drop down menu and you will see it right away.
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  5. Once you’ve selected the Pixel, hit ‘Continue’
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At this point, Facebook will ask you if you want to turn on advanced matching. Advanced matching helps Facebook target more relevant people using your ads. We recommend turning this option on.

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And now, it is time to log into your Wix account. Once you do so, follow these steps:

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  1. Select ‘Manage Website’ from the menu on the left. The next steps can also be accessed by heading to the Wix Website Builder>Settings>Tracking & Analytics
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  2. From here on out, all you have to do is copy your Facebook Pixel ID, paste it in the given space and select ‘Apply’
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Once this step is done, you will find Facebook Pixel in the Tracking & Analytics dashboard. It will be enabled by default, but you can turn it off if you want to.

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Republish Your Page

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Once all the steps are complete, go back to Facebook. There, Facebook will verify that your Pixel is working by sending active traffic that turns the status of your Facebook Pixel to ‘Active’

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Once you see the ‘Active’ sign, the setup is finished ! After this, you will have to verify the events that took place in the Facebook Events Manager. You can take out a little tests by going to the ‘Test Event’ and see if the Pixel is working nicely.

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How Can AdInterestPro Help Your Facebook Ad Experience?

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There are tons of hidden features in Facebook Ads that can take your marketing game to the next level. If just a single tool helps you do this much, imagine if you had access to all the biggest and tiniest secrets of running a successful campaign?

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AdInterestPro is here to help for that exact purpose. With our help, you will have thousands of hidden interests in the palm of your hand, or at the cursor of your mouse.

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With the help of detailed statistics, ultra-specific interests that target the most accurate audience, and features that redefine your Facebook campaign experience, you cannot go wrong with AdInterestPro.

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